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With all the hype of Social Media, and the constant refrain of “we have to start using this Social Media stuff”, it might help to start to build an understanding of what can be done within the context of a corporate real estate organization.  The three key words are Connect, Communicate, Collaborate.

Connect

People need connections.  Social Media can help make those connections without a need for proximity or even a current reason for connecting.   People within a company but in a different functional area can connect and this connection can make future communications and collaboration faster, easier, and more effective.

Communicate

Having connections in place makes communications between individuals and groups easier.  People who have a connection are more likely to read communications from their connections, and more likely to take them seriously, give them the desired level of urgency or priority, and take actions that might be an imposition on their normal work activities.

Collaborate

The ultimate goal of Social Media is to facilitate collaboration.  In terms of expediency, commitment, engagement and participation, and cooperation, Social Media is the grease that helps the wheels of CRE work in the new workplace.  The trick is to make sure that the business of the enterprise is conducted in a secure manner, and the information shared during collaboration is secure.  How that is accomplished will be the subject of my next post.